Cases Studies: Barcelona, the city of fashion

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Target: The respondents comprised three different study groups: 1- People who travel for professional reasons. 2- People who have visited a foreign country in the last year for tourism or family reasons. 3- People under 30 years of age.
Description: Study carried out in the main countries in Europe, Asia and America to gauge the image of the city of Barcelona. Elogia coordinated the online fieldwork in 12 countries. .
Goals: To assess the image of the Barcelona brand.
Resultados: The study revealed how Barcelona is perceived abroad..