Social Media Intel
- Target: Web 2.0: blogs, forums, videos, images, Twitter, Facebook, online newspapers, comments...
- Description: By means of a combination of various tools related to conversation monitoring and data mining, we drew up a report on the positioning of Intel and its competitors: by means of analysing Share of Conversation, Feeling, content, influencers, social metrics… On the basis of this report we were able to draw up a SWOT diagram upon which Intel could make strategic decisions regarding the orientation of its online communication, its products and predict the behaviour of its competitors in the immediate future.
- Goals: To analyse mentions of both Intel and its direct competitors in a given period.
- Resultados: More than 9,185 conversations detected regarding Intel and its competitors. More than 1,533 Intel mentions as a brand and regarding its main products (Atom, Core, Pentium) analysed manually to gauge feeling and categorise mentions. 95.5% confidence level in the sample. We were able to detect those channels in which the Intel image has a better or worse perception, those issues that define its current positioning and the set of influencers that dominate the conversation in the market in which Intel moves. By means of the analysis of mentions, we detected and categorised the main topics of conversation related to the brand in Web 2.0. The resulting SWOT analysis included more than 34 on which to define future Intel strategies .